Prospects For Study Of Social Technologies -Myassignmenthelp.Com

Question: Discuss About The Prospects For Study Of Social Technologies? Answer: Introducation This reflective journal is based on the research conducted on the advantages and disadvantages of social network in the business context of Woolworths Limited. From the research conducted in previous assessments, I leant that social networks are used for increasing the effectiveness of the organization as well as to spread the awareness amongst the target market. Social networks are used for promoting the organizational products and the services in the target market. Along with this, I had also learnt that this strategy is used for gaining the competitive advantage with the help of aggressive promotional techniques such as social media networks. These networks are linked in, Facebook, Instagram, etc. users of social media are increasing day by and this is the there are various positive sides of using this source as the promotional strategy. Along with the positive sides, I have also experiences that there are lot of negative sides of social media networks which will be discussed belo w. As per my learning experience, most of the business organizations nowadays are using social networks for increasing the effectiveness of their business in the target market. This strategy plays vital role in the success of the organization as well as it has an important role in spreading the awareness amongst the target audience in relation to the organizational products and services. Social networks are also effective in certain crucial functionalities of the organization i.e. retention of the potential customers and approaching the new target market with the view to enhancing the demand for their products and services. While reviewing the previous assessments, I learnt that the same strategy is being followed by the Woolworths Limited in order to enhance their market share in the international market. Yet, they are present in most parts of the globe; still, they had adopted the strategy of utilising the social networks with the view to enhance their market share as well as to expan d their sales, revenues, and profitability (Hill, 2008). I experienced through analysing the prior tasks that Woolworths Limited has adopted this strategy for providing better services to its users and customers. Woolworths Limited is retail Chain Company which provides variety of products and services to its customers under one roof. From the outcomes originated from the execution of research, I learnt that Woolworths is approaching the other parts of the globe through social media platforms and for the same reason, they had developed a digital store for approaching the large segment of consumers. This has helped the organization to increase their revenues and sales which have led them towards attainment of their desired goals and the objectives (Turban, Bolloju Liang, 2011). I have realised that the social networking is a vital element which helps the business enterprises to increase their effectiveness as well as to spread its business in the international market. Social media platforms could also be utilised as the effective communication tool. Organization could increase its effectiveness with this technique along with acquiring the large customer base. Customers could also share their feedback and the opinions regarding the products and services of the organization. I understood that this will help the organization to produce the products on the basis of target customers requirements. With the help of digital platforms, organization could easily approach its customers in relation to resolving their queries with regards to the products and services of the organization. This increases the trustworthiness amongst the consumers for organization; it will help them to develop a distinctive image in the target market (Gronum, Verreynne Kastelle, 2012). Along with the positive impacts of social networking, I learnt that numerous cons exist in relevance to the social networking. As large numbers of consumers are following the business enterprises over the digital platforms, thus it may decrease the value of physical presence of the companies. Physical appearance of the store decreases due to over usage of social networking and digital platforms. In my learning experience, social networking also leads to various fraudulent activities through which customers secret and confidential data could get leaked out. Due to this, organizational image may get decreased and this will lead to decline in the efficiency of the organization as well as the trust build up by the organization will also be affected. Apart from these negative impacts, one of the major threat that I have detected in relation with social networking is the lack of administrative control over the business functionalities and this may decrease the value of the organization alo ng with the decrease in demand of the organizational products and services. Customer has freedom to share their reviews regarding the organizational products, services and regarding any other issue, thus, organizational website will also receive various negative reviews. This may reduce the customers trust over the organization and the demand for their products and services will also be decreased (Teasdale, 2010). Woolworths Limited has developed an effective goodwill in the global market with its functionalities and through its high quality products and services. Thus, on the basis of research conducted, it has been recommended to the Woolworths Limited to maintain the same sort of goodwill through providing qualitative products, resolving customers queries instantly and providing them adequate exclusive offers which could help them to attract the large customer segment (Leonardi, Huysman Steinfield, 2013). I have reviewed the next assessment and it discusses regarding the significance of the social media in the business enterprises. The major significance of the social networking is quick responses from the organization which leads to development of an effective image, increasing the revenues and sales, and the like. With the help of digital platforms, organization has increased its global presence along with they have acquired a huge competitive advantage in several areas of the global market. Apart from this, organization could easily communicate with its target audience in relation to spreading the awareness regarding the products. As per my opinion, social media and its related platforms help the organization to promote their products and the services in an appropriate manner and it also helps the organization to develop an effective position in the target market (Turban, et. al., 2017). This tool plays significant role in attainment of the organizational desired goals and the obje ctives. Apart from these benefits, another crucial significance of the social networking detected by me is the importance of the marketing and promotional plan of an organization. Every organization uses promotional strategies in its marketing and promotional plan with the objective to gain the success in the target market. Traditional promotional techniques include print medium of advertisement and majorly these are newspaper, magazine, pamphlets, board hoardings, etc. But nowadays a distinctive position has been developed by the social media networks and the digital platforms in the marketing and promotional plan (Lacho Marinello, 2010). These strategies are capable enough to gain effective results along with fulfilling the objective of using marketing and promotional plan. It helps the organization to expand their business in the target market in an effective manner along with the development of an important position. This helps the organization to gain its desired goals and the objectiv es and it helps them to enhance their efficiency along with expanding their business in the international market (Wang Altinay, 2012). I have realised that social networking platforms are capable enough to promote the products and with these strategies, organization could communicate with a large part of the market in comparison with the other modes of promotion. These strategies have the ability to compete in an effective manner in the competitive business environment and it also helps the customers to get the enhanced qualitative products same at the cheapest prices (Di Domenico, Haugh Tracey, 2010). In order to compete with each other, organizations adopt certain strategies such as effective pricing policies, effective strategies for differentiating their products. This helps the consumers to get the best product and their options also increase for selecting on the basis of their suitability and requirements (Harris Rae, 2011). From the discussion executed in the above reflective journal, I have realised that the social media networking and its related techniques have various aspects. This reflective essay is a combination of first two assessments which are made over the advantages disadvantages and the significance role of social networking techniques in the context of Woolworths Limited. It can be concluded that these techniques should be sued but to a limited extent in order to avoid the negative results related to the social networking tools. Thus, the marketing team of the organization is responsible to determine the requirement of the organization so that appropriate plan could be developed with the appropriate combination of the print medium as well as social networking tools for the purpose of promotion. References Di Domenico, M., Haugh, H., and Tracey, P., 2010. Social bricolage: Theorizing social value creation in social enterprises.Entrepreneurship theory and practice,34(4), pp.681-703. Gronum, S., Verreynne, M.L. and Kastelle, T., 2012. The role of networks in small and medium?sized enterprise innovation and firm performance.Journal of Small Business Management,50(2), pp.257-282. Harris, L. and Rae, A., 2011. Building a personal brand through social networking.Journal of Business Strategy,32(5), pp.14-21. Hill, C., 2008. International business: Competing in the global market place.Strategic Direction,24(9). Lacho, K.J. and Marinello, C., 2010. How small business owners can use social networking to promote their business.The Entrepreneurial Executive,15, p.127. Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer-Mediated Communication,19(1), pp.1-19. Teasdale, S., 2010. How can social enterprise address disadvantage? Evidence from an inner city community.Journal of Nonprofit Public Sector Marketing,22(2), pp.89-107. Turban, E., Bolloju, N. and Liang, T.P., 2011. Enterprise social networking: Opportunities, adoption, and risk mitigation.Journal of Organizational Computing and Electronic Commerce,21(3), pp.202-220. Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017.Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer. Wang, C.L. and Altinay, L., 2012. Social embeddedness, entrepreneurial orientation and firm growth in ethnic minority small businesses in the UK.International Small Business Journal,30(1), pp.3-23.